Portfolio
LEPP replaced Tidewater Insurance Brokers’ outdated, templated website with a custom-built platform that reflects their professionalism, service depth, and growing team.
Insurance Brokerage
Design, Dev, SEO
Ongoing Partner
Client Overview
Tidewater Insurance Brokers provides personal and commercial insurance solutions, helping individuals, families, and businesses find coverage tailored to their unique needs. Founded in 2019 and locally owned, the brokerage built its name on customer advocacy, replacing the impersonal, transactional feel of traditional insurance with a service-first approach and genuine investment in the Hampton Roads community.
Project Goals
Tidewater Insurance Brokers needed a website that better reflected the professionalism of their company while making it easier for visitors to learn about their services and request insurance quotes.
Our Solution
LEPP partnered with Tidewater Insurance Brokers to completely rebuild their website with a focus on professionalism, usability, and long-term growth.
A full visual overhaul that reflects the professionalism and trust the brokerage brings to every client relationship.
A structure built to organize service lines, team profiles, and resources without losing clarity.
Dedicated pages for auto, home, commercial, life, event, and other insurance, each explaining coverage in plain terms.
Individual profile pages for the people behind the brokerage, humanizing the brand for every visitor.
A user-friendly quoting system that lets customers request coverage across insurance types without friction.
Clearer paths to services, team, and quoting across every device.
Every page rebuilt to hold up cleanly on desktop, tablet, and mobile.
The structural groundwork search engines need to index and rank the new site.
By The Numbers
A quick look at how the new site expanded on what Tidewater Insurance Brokers could show visitors. Hover each number for the story behind it.
Built to Fit Every Screen
Every page was rebuilt to hold up on desktop, tablet, and mobile, so a homeowner searching from a flooded kitchen gets the same fast, clear experience as someone browsing from a desk.
Full navigation, service depth, and team storytelling, all at full scale for prospective clients comparing coverage from a desk.
The same structure holds at tablet width: service pages and team profiles stay clear and easy to scan, with the quote request just a tap away.
The layout reflows into a clean single column with tap-friendly spacing across every section.
LEPP × Tidewater Insurance Brokers
The new website provides Tidewater Insurance Brokers with a professional online presence that better supports their sales process by making it easy for visitors to explore insurance options, learn about the team, and request a quote. We continue working together through ongoing website maintenance, SEO strategy, and website improvements as the team and their service offerings keep growing.
Services Provided
The disciplines LEPP brought to this project, each available as a dedicated service.
Your website should reflect your best work. Let’s bring it up to speed.
