Portfolio
An outdated single-page website rebuilt into a complete eCommerce platform — supporting in-store, online, subscription, and wholesale coffee sales.
Coffee Roaster & Coffee Shop
Design, Dev, eCommerce, SEO
Ongoing Partner
Client Overview
Taxus Street Coffee is a specialty coffee company based in Chesapeake, VA, focused on delivering high-quality coffee through its local coffee shop and online storefront.
The business serves customers through in-store purchases, online ordering, coffee subscriptions, and wholesale partnerships — which meant their website needed to work just as hard as their roastery does.
Project Goals
Taxus Street Coffee needed more than a website refresh — they needed a platform that could support and grow every part of the business. Together, we defined a clear set of goals for the rebuild.
Our Solution
LEPP rebuilt the site with a focus on creating a seamless experience for customers, while giving Taxus Street Coffee a platform capable of supporting multiple revenue streams.
A full visual rebuild aligned with the brand's identity today.
An updated visual identity woven throughout the new site.
Retail coffee sales built for nationwide shipping.
An order-ahead experience built for the phone in hand.
Weekly and monthly recurring delivery, built in.
A dedicated portal for business partners to order at scale.
On-page SEO tuned to capture local and organic search.
The structural groundwork search engines need to index and rank the site.
The Result
A breakdown of the four ways customers can now buy Taxus Street Coffee, all through the same platform.
Local customers ordering directly at the coffee shop.
Retail coffee sales with nationwide shipping.
Weekly and monthly recurring coffee delivery.
A dedicated portal for partners to order at scale.
Built to Fit Every Screen
Whether a customer is ordering ahead from their phone or browsing subscriptions on a laptop, the experience stays consistent, fast, and easy to navigate.
Full-width layouts with rich coffee photography and easy access to the shop, subscriptions, and wholesale ordering.
A layout that adjusts naturally to a mid-size screen, keeping navigation and ordering just as simple.
A streamlined experience for ordering on the go, built for the phone in hand.
LEPP × Taxus Street Coffee
The new website gives Taxus Street Coffee a complete digital storefront that supports local customers, online shoppers, subscription members, and wholesale partners through one centralized platform.
Services Provided
The disciplines LEPP brought to this project, each available as a dedicated service.
Your website should reflect your best work. Let’s bring it up to speed.
