Portfolio

Roseland Communities

LEPP built Roseland Communities’ brand identity and website from the ground up, giving them a professional presence and a platform that makes finding, renting, buying, and financing a home simple.

Industry

Manufactured Housing & Property Management

Services

Branding, Design, Dev, SEO

Relationship

Ongoing

Client Overview

Homes Made Accessible

Roseland Communities owns and manages manufactured home communities across the Mid-Atlantic, helping individuals and families find affordable homes to rent or buy. Alongside its communities, Roseland offers financing options that make homeownership more attainable for residents who might otherwise be shut out of it.

Communities Managed
0 +
Digital Resident Tools
0
States Served
0
Languages Supported
0

Project Goals

More Than a Website

Roseland needed a complete brand identity and an online platform that made it simple for prospective residents to explore communities, browse available homes, and start the rental or financing process.

Create a new company logo and visual identity

Design and build a modern website

Showcase available homes for rent and sale with individual property pages

Build an interactive community map

Support English and Spanish speaking visitors

Simplify the rental, purchase, and financing process

Our Solution

Brand and Platform, Built Together

LEPP partnered with Roseland Communities to create both their brand and digital presence from the ground up, from the first logo sketch through a fully responsive, bilingual website.

Logo & Brand Identity

A new company logo and visual identity built to carry across every community and touchpoint.

Website Design & Development

A complete website designed and built around finding, renting, and financing a home.

Interactive Community Map

A map-based way to explore Roseland's communities and see what's available in each.

Property Pages & Listings

Individual pages for homes available to rent or buy, organized by community.

Rent Payment Integration

An online rent payment flow built directly into the resident experience.

Financing Application Integration

A connected financing application flow to make homeownership more accessible.

English & Spanish Language Support

A bilingual experience built for Roseland's full range of prospective residents.

Mobile-Responsive Design

A layout that holds up cleanly across desktop, tablet, and mobile.

Technical SEO Foundation

The structural groundwork search engines need to crawl and index the site properly.

The Results

What Roseland Communities Has Today

Four things the rebuild put in place that weren’t there before. Hover or tap each card for the story behind it.

18

Communities
All 18 Roseland communities across Virginia, West Virginia, and Pennsylvania now live under one shared brand and platform.

1

Online Rent Payment
Residents can now pay rent directly through the site instead of mailing a check or calling it in.

3

States Served
The new site clearly represents every market Roseland operates in, from Virginia to West Virginia to Pennsylvania.

1

Online Financing Application
Prospective residents can start a financing application online, a path that didn't exist before this rebuild.

Built to Fit Every Screen

Looks Right, Everywhere

Prospective residents browse communities from whatever device is in their hand. The new site was built to hold its layout and hierarchy cleanly across desktop, tablet, and mobile.

Desktop

Full navigation, community listings, and a hero built around exploring available homes, the complete Roseland experience with room to breathe.

Tablet

Condensed navigation and stacked sections keep community listings and the map within a tap, adjusting cleanly at mid-size widths.

Mobile

Single-column listings and thumb-friendly navigation make browsing available homes and applying fast from any phone.

LEPP × Roseland Communities

A brand and platform built to grow with every new community Roseland adds.

The new site gives Roseland Communities a professional online presence while making it easier for prospective residents to browse available homes, explore community locations, apply for financing, and manage rent payments through a single, user-friendly platform.

Scalable Page Architecture

Room for New Communities

SEO Groundwork in Place

Services Provided

Disciplines Behind the Project

The disciplines LEPP brought to this project, each available as a dedicated service.

Your business has grown. Has your website?

Your website should reflect your best work. Let’s bring it up to speed.