Portfolio
A ground-up website rebuild for a Michigan and Ohio commercial cleaning company, built to win new business, support hiring, and give the team a resource they actually use.
Commercial Cleaning & Janitorial Services
Design, Development, SEO
Ongoing Partner
Client Overview
Populist Cleaning Co. provides commercial cleaning and janitorial services to healthcare facilities, corporate offices, and industrial clients across Michigan and Ohio. The company has built its reputation on dedicated account teams and 24/7 responsiveness, backed by decades of experience in the field.
Project Goals
The existing site had fallen behind a company that’s been trusted by Michigan and Ohio businesses since 1980, undersold its scale, and made it hard for customers, candidates, and employees to find what they needed.
Our Solution
LEPP rebuilt the site around Populist’s actual strengths, organizing every service, credential, and story into a layout that works just as hard for a first-time visitor as it does for a returning employee.
A confident, modern identity built around Populist's brand colors and a clear editorial voice.
Eight service categories, from janitorial and day porter to floor care and facility supplies, each with its own dedicated page.
Client logos, results in hard numbers, certifications, and testimonials from banking, healthcare, and manufacturing clients.
A founder-led video and "why Populist" section that explains the people and philosophy behind the name.
Clearer messaging and pathways for prospective employees to learn about roles and apply.
A place for current employees to reach company references, guides, and other materials they rely on.
The Result
The redesign gives Populist Cleaning Co. more than a new look. It gives the company a website that works as hard as its account teams do, for the people evaluating the company, the people who might join it, and the people already on staff.
Built to Fit Every Screen
Whether a facility manager is reviewing services on a laptop or a candidate is checking open roles from their phone, the site holds its layout, its credibility signals, and its clarity at every size.
Trusted-by logos, services, and results sit within easy reach of a full-size screen.
The service grid and trust signals reflow cleanly without losing clarity.
A facility manager or job candidate gets the same clear pitch from their phone.
LEPP × Populist Cleaning Co.
As the new site goes live, LEPP will provide ongoing website support, content updates, and improvements so Populist can keep the site current as the business grows.
Services Provided
The disciplines LEPP brought to this project, each available as a dedicated service.
Your website should reflect your best work. Let’s bring it up to speed.
