Portfolio
LEPP built JenEppFit’s brand and website from the ground up, giving one trainer’s services a cohesive home for app memberships, personal training, and live events.
Health & Wellness
Branding, Design, Dev, Photography, SEO
Brand & Website Built from Scratch
Client Overview
JenEppFit helps women build strength, confidence, and healthy lifestyles through personalized fitness coaching, online training programs, and community-focused workout experiences. Founder Jenna Epperly is an ACE Certified Personal Trainer, Biomechanics Corrective Exercise Specialist, and Pronatal Pre/Postpartum Training Specialist, bringing a whole-body, non-diet-culture approach to every program she runs.
Project Goals
JenEppFit needed more than a website. The goal was to create a cohesive brand and an online platform that could showcase multiple fitness services while making it easy for clients to take the next step.
Our Solution
LEPP partnered with JenEppFit to build both the brand and the website from the ground up, pairing a fresh visual identity with professional photography and a platform structured around Jenna’s full range of services.
A cohesive visual identity built from scratch, giving JenEppFit a professional mark and design language consistent across the website, app, and social channels.
A modern, custom-built website designed around Jenna's full range of services, structured to convert visitors into app members, training clients, and event attendees.
On-brand photography capturing Jenna's coaching style and energy, used throughout the site to replace generic stock imagery with authentic, credible visuals.
A direct, frictionless path from the homepage into the Good Body App membership, making it easy for visitors to start a free trial or join.
A simple, guided form built to capture 1:1 training inquiries for both online and in-person clients without adding extra steps to the process.
A dedicated event landing page built to market pop-up workouts, highlight vendor partners, and drive RSVPs for each Sweat Social experience.
A layout that adapts cleanly across desktop, tablet, and mobile, so clients can browse programs and sign up from any device.
The structural groundwork, clean site architecture, page speed, and metadata, needed for the site to be properly crawled and indexed by search engines.
The Platform in Action
The website was structured to support Jenna’s full business model, giving each service its own clear path from discovery to sign-up.
A monthly membership hub for daily workouts, challenges, and on-demand training, with a clear join flow built directly into the site.
A dedicated page walking through what one-on-one coaching includes, with a simple inquiry flow for both online and in-person clients.
An event landing page built to promote pop-up workouts, complete with vendor highlights and event details in one clean layout.
Project Highlights
A look at the specific pieces that came together to build JenEppFit’s brand and website, from the visual identity to the platform behind it.
A mark built to work across app icons, social, and print.
A consistent visual language across the entire business.
A modern layout built to reflect the quality of Jenna's coaching.
On-brand imagery used throughout the site and marketing.
A direct, frictionless path from the site to a paid membership.
A streamlined inquiry flow for 1:1 clients.
A dedicated event page for pop-up workouts.
A layout that holds up cleanly on every device.
The structural groundwork search engines need to index the site.
Built to Fit Every Screen
Clients book workouts and app memberships from whatever’s in their hand. The site was built to hold its layout, spacing, and hierarchy cleanly across desktop, tablet, and mobile.
Full navigation across every program, a hero built to convert at first scroll, and clear paths into the Good Body App, 1:1 training, and Sweat Social.
Condensed navigation and stacked sections keep every program within a tap, with layouts that adjust cleanly at mid-size widths.
Thumb-friendly navigation and single-column program cards make it easy to join the app or book a session from any phone.
LEPP × JenEppFit
The website now serves as the central hub for the JenEppFit brand, bringing together online fitness programs, one-on-one coaching, and community events into a single, easy-to-manage platform that can continue growing alongside the business.
Services Provided
The disciplines LEPP brought to this project, each available as a dedicated service.
Your website should reflect your best work. Let’s bring it up to speed.
