Portfolio

Hampton Roads Community Health Center

A multi-location health center’s website, redesigned and rebuilt to make care easier to find.

Industry

Community Healthcare

Services

Design, Dev, SEO

Relationship

Ongoing Partner

Client Overview

A health center built around its community.

Hampton Roads Community Health Center (HRCHC) is a nonprofit Federally Qualified Health Center serving the Hampton Roads area. It provides primary, dental, and behavioral health care across five locations in Portsmouth and Norfolk.

Locations
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Care Teams
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Quality Recognitions
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Care services
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Project Goals

Where the Project Started

The existing website was hard to navigate and didn’t reflect the care HRCHC provides. The goal was to make it easier for patients to find what they need.

Modernize the overall website design

Improve accessibility across the site

Make services, providers, and locations easy to find

Give patients clear appointment information

Organize patient and community resources

Build a foundation for managing and growing the site

Our Solution

Built Around the Patient

LEPP redesigned and rebuilt the site from the ground up, with a modern, accessible experience for every visitor.

Complete website redesign

A modern, welcoming design across every page.

Simplified navigation

Care, providers, locations, patient info, and community, each with its own menu.

Individual service pages

A dedicated page for each service HRCHC offers.

Provider directory

Medical, dental, and behavioral health providers in one place.

Location pages

A page for each clinic with address, phone, and hours.

Patient resources

New patient info, portal access, and pharmacy refills within reach.

Accessibility audit

Reviewed against WCAG 2.1.

SEO and metadata audit

Checked across 30+ pages.

The Result

Easier to Find. Easier to Use.

The rebuild puts services, providers, locations, and appointment info front and center. See how these key pages changed, and what each upgrade means for patients.

Hold & Drag

Homepage

The old homepage opened with an alert banner and a tagline, and key links sat inside nested menus. The new one leads with a clear headline and quick actions for scheduling, the patient portal, and locations. Simplified menus keep phone, portal, and scheduling in the header on every page.

Hold & Drag

Services

The old site had no services page. Care options lived in a nested dropdown menu, and patients had to click through it to learn what HRCHC offers. The new site gives services a home of their own, with a Care & Services menu, a section on the homepage, and a dedicated page for each service.

Hold & Drag

Providers

Medical and other care providers were split across separate pages. Now all care teams share one tabbed directory, with portraits, specialties, and who each provider serves.

Hold & Drag

Locations

Addresses and hours used to sit in plain text blocks. Each clinic now has its own card with tap-to-call and map links, plus a dedicated page.

Built to Fit Every Screen

Looks Right, Everywhere

Whether a patient is on a phone or a desktop, the experience stays consistent and easy to navigate.

Hampton Roads Community Health Center responsive website design on desktop screen

Desktop

Full navigation and quick actions in view.

Tablet

The layout adjusts while keeping the same structure.

Hampton Roads Community Health Center responsive website design on tablet landscape and portrait screen
Hampton Roads Community Health Center responsive website design on mobile phone screen

Mobile

A streamlined experience for patients on the go.

LEPP × Hampton Roads Community Health Center

Our partnership with HRCHC continues beyond the website launch.

We keep working with HRCHC on the site so it evolves alongside the health center.

SEO Strategy

Content Updates

Ongoing Improvements

Services Provided

Disciplines Behind the Project

The disciplines LEPP brought to this project, each available as a dedicated service.

Your business has grown. Has your website?

Your website should reflect your best work. Let’s bring it up to speed.