Portfolio
A 15-page brochure site rebuilt into a 50+ page platform, giving a 24/7 emergency restoration company the architecture, SEO foundation, and content depth to match the scale of its work across Virginia.
Emergency Restoration & Reconstruction
Design, Dev, SEO, Photo/Video
Ongoing Partner
Client Overview
First Atlantic Restoration provides emergency restoration, reconstruction, environmental remediation, and infection control services throughout Virginia. Their team responds 24/7 to help residential, commercial, healthcare, and government clients recover from water, fire, storm, mold, and other property emergencies.
Project Goals
First Atlantic had grown — in service lines, team size, and the scale of projects they handle — but the existing website hadn’t kept pace with the capabilities, service offerings, or scale of the organization behind it.
Our Solution
Rather than simply redesigning the website, LEPP rebuilt it with scalability and long-term growth in mind. The project touched every layer of the site, from architecture to content to media.
A full visual overhaul that reflects the scale and professionalism of First Atlantic's operation today.
A structure built to organize dozens of new service and location pages without losing clarity.
Dedicated pages for emergency response, reconstruction, and hazmat services, each with room to be found and explained.
Location-specific pages built to capture local search across Hampton Roads and every market served.
Real crews, trucks, and job sites, captured on location to replace generic stock imagery.
Motion content supporting the brand story and 24/7 response promise across the site.
Clearer paths to emergency services, contact, and insurance information across every device.
The structural groundwork search engines need to index and rank a site this size.
By The Numbers
Grown from 15
The website grew from roughly 15 pages to more than 50, creating significantly more opportunities for customers to discover First Atlantic’s services — from water damage restoration to fire damage restoration — through search.
Built to Fit Every Screen
Every page was rebuilt to hold up on desktop, tablet, and mobile, so a homeowner searching from a flooded kitchen gets the same fast, clear experience as someone browsing from a desk.
Full navigation, service depth, and real job-site photography, all at full scale for visitors comparing options from a desk.
The same structure holds at tablet width: service and location pages stay clear and easy to scan, with navigation still within thumb’s reach.
The call button and 24/7 messaging stay front and center, with tap targets built for someone dealing with an emergency one-handed.
LEPP × First Atlantic Restoration
Today, we continue working together through ongoing website maintenance, SEO strategy, website improvements, and marketing support, helping the site keep evolving alongside the business.
Services Provided
The disciplines LEPP brought to this project, each available as a dedicated service.
Your website should reflect your best work. Let’s bring it up to speed.
