Portfolio
LEPP rebuilt Aria On-Site’s website from an outdated, single-focus page into a modern, SEO-structured platform that finally shows the full breadth of what Aria offers — built to support the business’s next stage of growth.
Home Services — Window Treatments
Design, Dev, SEO
LEPP × Populist Family
Client Overview
Aria On-Site is a mobile blind service company serving Southeast Michigan, offering in-home cleaning, repair, and new blind installation for residential and commercial clients. As a certified Hunter Douglas Priority Dealer, Aria’s team brings the full service experience directly to the customer’s door rather than requiring a showroom visit. Aria On-Site operates as a division of Populist Cleaning Co.
Project Goals
The existing site no longer reflected the scope of what Aria could offer. A single-focus layout made it hard for visitors to understand the full range of services, and the site had little structure for search engines to work with.
Our Solution
LEPP redesigned the Aria On-Site website with a focus on improving the user experience, expanding content depth, and building a stronger SEO foundation across every page.
A modern visual overhaul that presents Aria's mobile, in-home service model clearly from the first scroll.
Dedicated pages for new blinds, cleaning, repair, soft blinds, and commercial installation, each with room to explain the offer.
A clearer structure connecting services, service areas, and content so nothing gets buried.
The structural groundwork search engines need to properly crawl and index the site.
Location-specific pages built to capture local search across the communities Aria serves.
Clearer paths to services and contact, tested across desktop, tablet, and mobile.
A layout that holds up cleanly on every screen a homeowner might book from.
A platform built to hold new services, locations, and content as Aria expands.
Before & After
A full audit of Aria’s old website turned up the same problems holding back a lot of service businesses online: too little content, no local visibility, a dated look, and weak SEO signals. LEPP addressed each one directly, replacing a single general page with dedicated service and location pages, refreshing the design, and building the site on a technical SEO foundation designed to rank and scale.
Built to Fit Every Screen
Homeowners book from whatever’s in their hand. The new site was built to hold its layout, spacing, and hierarchy cleanly across desktop, tablet, and mobile, not just squeeze to fit.
Full navigation, service menus, and a hero built to convert at first scroll, the complete Aria experience with room to breathe.
Condensed navigation and stacked sections keep every service within a tap, with layouts that adjust cleanly at mid-size widths.
Thumb-friendly navigation, tap-to-call, and single-column service cards make booking a visit fast from any phone.
LEPP × Aria On-Site
The new site gives Aria On-Site a scalable foundation: room to add new service areas, expand content as offerings evolve, and keep building on the SEO groundwork already in place. As a sister brand to Populist Cleaning Co., Aria now shares in the same long-term, growth-minded approach LEPP brings to the rest of the Populist family of sites.
Services Provided
The disciplines LEPP brought to this project, each available as a dedicated service.
Your website should reflect your best work. Let’s bring it up to speed.
